Final logo
Tag line logo
Final food stall design
Food Envy repeat pattern
Food Envy horizontal logo
Food stall
Food stall
Food stall internal
Examples of merchandise
Initial food stall idea
Initial food stall idea
Initial logo ideas which then went through development and refinement
Example of initial logo idea
While working at Voodoo Designworks in Almondsbury, I was involved in the brand creation for Food Envy.
Food Envy had been trading for a year with no branding or visual identity. They had been working at music and food festivals very successfully and had confirmed their menu and business name. This is all they had and so we after meeting and learning more about their business, I created a background story to use as the initial building g blocks. From this I developed a tagline which helped influence the design.
I gave a few options for their logo and we then developed the preferred option.
It was important the branding suited their food stall so I created options for this alongside the development of the logo.
The final package consisted of brand and logo, tag line, a repeat hand drawn pattern, merchandise, a food stall design and manufacture and content for their social media platforms.